Today we’re excited to share a new partnership with Peachtree Entertainment, one of the fastest-growing independent promoters in live music. StubHub is now an Official Partner of Peachtree—bringing fans seamless, secure access to tickets across more than a dozen marquee festivals and concert events nationwide.
Starting with 2026 events, fans will be able to purchase tickets to Peachtree’s shows directly on StubHub. That means simple checkout, trusted service, and our FanProtect Guarantee on every eligible order. And if plans change? No problem. Fans can list their tickets on StubHub with confidence, ensuring another fan gets in while they recoup their investment.
This partnership brings some of the biggest names in country and rock festivals to one convenient destination. From Rock the South and Rock the Country to Auburn Rodeo, Tailgates ‘N Tallboys, and GATA Jam, fans will find more of the experiences they love all in one place.
Peachtree has built a strong track record of creating high-energy shows and spotlighting rising talent across the U.S. When you combine that with StubHub’s scale, technology, and service, the result is a ticketing experience built around access, flexibility, and trust. This partnership also expands our growing network of direct issuance and official partnerships across live entertainment, creating more ways for promoters to reach audiences and sell out faster while giving fans a smoother path to the gate.
We’re continuing to deepen partnerships that connect event organizers with millions of ready-to-buy fans. With optimized distribution, robust demand data, and a trusted marketplace, StubHub helps partners expand reach while preserving fan choice and flexibility. If you’re interested in partnering with StubHub, our team would love to talk.