We believe the future of live experiences is built locally. It grows from the energy of hometown fans, the creativity of neighborhood venues, and the traditions that make every community feel unique. Today, we are thrilled to share a major milestone in that vision. StubHub is expanding our local footprint across the country through a new wave of Direct Issuance partnerships that strengthen our presence in sports, music, and performing arts.
This expansion brings fans closer to many of the most anticipated events of 2025 and 2026. It also reflects our ongoing commitment to creating simpler and more connected ways to access tickets in every city we serve.
A New Chapter for Fan Access
Our new collaborations bring Direct Issuance technology to more regions than ever before. Fans benefit from a seamless path to primary tickets, while promoters, producers, and leagues enjoy expanded reach through the power of our global marketplace. It is a shared step toward a future where discovery comes naturally and live events feel closer to home.
“Local events are where the magic of live entertainment really begins. It’s in the neighborhoods, venues, and communities where fans first fall in love with the experience. By bringing Direct Issuance to more cities across the country, we’re making it easier for fans to get out and experience the sports, music, and cultural moments that define their communities. These partnerships are another step toward a future where access is simpler, discovery is broader, and every fan feels closer to the events that matter most to them.” – Shaun Stewart, VP of Direct Issuance
Spotlight on Our New Local Partners
Duel in the District in Washington DC
One of the most anticipated matchups of the college basketball season, Duke and Michigan will meet in the nation’s capital on February 21, 2026. The excitement around this game is electric, and our partnership helps ensure fans can access tickets with confidence and be part of the moment at Capital One Arena.
BeachLife Festival in Redondo Beach, California
BeachLife has become a staple of Southern California culture, bringing fans together oceanside for an incredible weekend of live music. By embracing our Direct Issuance technology, the festival is taking a forward looking step that streamlines the ticketing experience and welcomes even more fans onto the sand.
Nutcracker! Magical Christmas Ballet
Beloved by families and arts lovers, this iconic holiday production will be even more accessible in Cleveland and San Jose through our new collaboration. As the production continues to grow, expanding access through trusted distribution channels ensures fans can enjoy this seasonal tradition with ease.
Country Thunder Across North America
Country Thunder has brought the heart of country music to fans for nearly three decades. With festivals in Arizona, Wisconsin, Florida, Saskatchewan, and Alberta, it continues to create unforgettable moments year after year. Our partnership simplifies the path to tickets across all locations, opening the doors to even more fans ready to celebrate the spirit of country music.
Building Toward a Fan First Future
These partnerships represent much more than new connections. Together, they form a powerful commitment to a better ticketing ecosystem. One where fans enjoy smoother access, where discovery feels natural, and where live experiences remain at the center of every community.
Fans can find tickets to these events and more on stubhub.com, where our mission remains clear. We bring people closer to the moments that matter.
We are energized by this next chapter and proud to continue strengthening our presence across the country. The best of live entertainment happens when fans feel connected, and we cannot wait to help create many more unforgettable experiences ahead.