On February 8, the New England Patriots and Seattle Seahawks will face each other at Super Bowl LX. But true fandom isn’t built in one game. It’s showing up on Sundays no matter the weather, teaching your kids the fight song before they can spell their own name, and sticking with your squad year after year, whether they’re playoff-bound or rebuilding.
Ahead of Super Bowl Sunday, StubHub is releasing its Most Loyal Fans in Football report, celebrating the fans who keep buying tickets, show up rain or shine and fill stadiums long after the standings say the season is over.
| METHODOLOGY |
This report is based on StubHub NFL ticket marketplace data across the 2024–25 and 2025–26 regular seasons. StubHub’s Most Loyal Fans in Football Ranking is based on a composite metric (0-100 scale) that quantifies fanbase loyalty across five key dimensions:
- Repeat Buyer Rate: Percentage of buyers who purchase tickets to 2+ games for the same team
- Late-Season Resilience: Ticket demand change when playoff hopes are eliminated (Sep-Oct vs Nov-Jan)
- Losing Streak Resilience: Total ticket sales during 3+ game losing streaks
- Year-Over-Year Consistency: Demand stability across 2024-25 and 2025-26 seasons
The sections below break out individual dimensions of the Fan Loyalty Index, highlighting different ways fans demonstrate commitment.
| STUBHUB’s MOST LOYAL FANS IN FOOTBALL RANKING |
The Most Loyal Fans in Football aren’t only showing up when the going gets tough. They’re showing up throughout the season, buying tickets even when the playoffs are out of reach, and they’re doing it year after year.
Teams With The Most Loyal Fans in Football
1. New Orleans Saints
2. New York Jets
3. Cincinnati Bengals
4. Detroit Lions
5. Dallas Cowboys
6. Green Bay Packers
7. Las Vegas Raiders
8 & 9. Washington Commanders and Buffalo Bills (tied)
10. New York Giants
Key Insights:
- Jets fans prove loyalty isn’t about winning — it’s about commitment.
- Despite finishing the season at 3–11, New York Jets fans ranked #2 overall in loyalty, showing up consistently through losing streaks and maintaining strong year-over-year demand. No fanbase demonstrated greater commitment through adversity.
- The Cowboys’ fandom transcends the field — and Netflix is amplifying it.
- Dallas fans ranked among the league’s highest repeat buyer rates, even in a down season, reinforcing that Cowboys loyalty is performance-independent. Recent Netflix docuseries spotlighting the Cowboys brand has fueled sustained national demand, keeping Dallas one of StubHub’s most in-demand teams year after year.
- Bengals fans are the gold standard of consistency.
- Cincinnati posted perfect year-over-year demand stability, proving their fanbase shows up at the same rate regardless of whether the team is contending or rebuilding.
- Washington fans show up even when the standings say otherwise.
- Despite a 3–11 record, Commanders fans still cracked the Top 10, ranking #8 in overall loyalty. Their strong performance during losing stretches underscores a fanbase whose support goes beyond wins and losses.
- Legacy and identity drive loyalty as much as success.
- Teams like the Saints, Packers, Giants, and Raiders continue to rank among the most loyal fanbases, reflecting deep-rooted regional and generational support that persists regardless of short-term results.
- Loyalty isn’t limited to Super Bowl contenders.
- While playoff teams appear in the Top 10, several fanbases with losing records ranked just as highly, reinforcing that true fandom is measured by who shows up when the season gets tough, not just when trophies are in sight.
| THE “FOR BETTER OR WORSE” FANS |
Losing Streak Resilience
These teams demonstrate strong fan loyalty even during prolonged, difficult stretches, with fans continuing to purchase tickets throughout extended losing periods.
Top Teams by Ticket Demand During 3+ Game Losing Streaks
- New York Giants
- Las Vegas Raiders
- New York Jets
- Arizona Cardinals
- Cleveland Browns
Teams Whose Fans Did Not Fall Off As Losses Increased
- Kansas City Chiefs
- Cleveland Browns
- Las Vegas Raiders
- Cincinnati Bengals
- Washington Commanders
Key Insights:
- The Giants’ and Raiders’ 9-game losing streaks still generated substantial ticket volume, demonstrating remarkable fan loyalty during historically challenging stretches.
- The Giants endured the league’s longest losing streaks while still generating the highest total ticket volume during those periods.
| THE COMEBACK KIDS |
Repeat Buyer Rate
The following teams’ fans surpassed average repeat buyer rates, regardless of performance.
Teams with Highest Repeat Buyer Rates
- San Francisco 49ers
- Miami Dolphins
- Dallas Cowboys
- Detroit Lions
- Philadelphia Eagles
Repeat Buyer Resilience in Losing Seasons
- Dallas Cowboys
- Atlanta Falcons
- Cincinnati Bengals
- Cleveland Browns
- Indianapolis Colts
Key Insights:
- Top loyalty rates cluster around large markets and winning teams (Dallas, Miami, Philly, San Francisco), but Detroit shows strong loyalty despite its losing record.
- Fan loyalty is driven by team more than performance. Dallas maintained top-tier repeat buyer rates comparable to playoff teams, and Cleveland saw more repeat buyers than the average NFL team, despite having the worst record.
| THE ALL IN, ALL SEASON CROWD |
Late-Season Resilience
When the going gets tough, the tough get going. These fans showed up throughout the whole season, even when the playoffs were out of reach.
Teams with the Highest Late-Season Demand
- Miami Dolphins
- Dallas Cowboys
- New York Giants
- Las Vegas Raiders
- Cleveland Browns
Key Insights:
- The Lions, Raiders, and Cowboys maintained ticket demand, even when playoff hopes were dashed, signaling that their fans will show up until the very end.
- Cleveland Browns fans proved ultimate loyalty by increasing ticket demand in the late season when playoff hopes were eliminated.
| THE RIDE OR DIE FANS |
Year-Over-Year Consistency
Year after year, season after season – these fans continue to show up for their teams. 14 of 32 teams show less than 10% variance from 2024 to 2025, demonstrating that most NFL fan bases have strong demand regardless of short-term performance swings.
Teams with Most Stable Year-to-Year Demand
- Cincinnati Bengals
- Tampa Bay Buccaneers
- Cleveland Browns
- Houston Texans
- New York Jets
Teams with Consistent Demand Regardless of Outcome
- Cincinnati Bengals
- Tampa Bay Buccaneers
- Cleveland Browns
- Kansas City Chiefs
- Philadelphia Eagles
Key Insights:
- Cincinnati Bengals fans are an exceptionally stable fanbase whose support remains unchanged whether the team finishes 12-5 or 6-9.
- Legacy NFL teams (Browns, Eagles, Chiefs) show true outcome independence – regardless of whether wins increased or decreased.
| FOR THE FANS THAT SHOW UP |
This year’s Most Loyal Fans in Football report proves real fandom doesn’t depend on standings. It’s measured in commitment, season after season, game after game.
At StubHub, fans come first. We’re proud to support the people who show up no matter what, and to help them experience the moments that matter most, from regular-season games to Super Bowl Sunday.
Super Bowl LX tickets are available now on StubHub here.
Nothing beats being there.