This Women’s History Month and beyond, StubHub is turning fandom into action.
Women’s sports fans have always been here. They show up early, stay late, and buy tickets before the rest of the world catches on. And yet somewhere along the way, the conversation around women’s sports got stuck asking the same question over and over: Are people actually watching?
We’re done with that question. We have the data to prove it’s the wrong one.
This March, StubHub is launching HerSportsHub: a dedicated destination at stubhub.com/hersportshub/ built to help women’s sports fans do what they already want to do: show up. HerSportsHub spotlights the biggest upcoming moments across the NWSL, PWHL, NCAA Women’s Basketball, and more! With real-time ticket availability, smart buying guidance, and the data behind the demand.
From the Podium to the Arena
This year, something shifted. Women dominated the Winter Olympics — in viewership, in breakout moments, in cultural conversation. And when that happens, we see it in our marketplace almost immediately. StubHub data shows:
- WNBA demand surged +360% year-over-year during the Olympic year, while NWSL demand jumped +150%.
- In the 30 days after the Paris Games, league demand accelerated again — up +170% for the WNBA and +330% for the NWSL.
- Ticket browsing activity for eight WNBA and NWSL teams spiked +215% post-Olympics, signaling immediate fan intent.
- The fanbase itself expanded, with unique buyer states up +64% and countries up +33%.
The move from trend to pipeline helped spark the idea for HerSportsHub. StubHub is the platform mapping it in real time, tracking when Olympic inspiration turns into a ticket purchase, and making sure fans can act on it before the moment passes.
“HerSportsHub builds on the momentum we’re seeing, creating a centralized space for fans to discover and secure tickets across leagues,” said Jill Gonzalez, Head of Consumer Communications at StubHub. “Although the hub launches next week, it’s here to stay to provide access beyond Women’s History Month.”
The Fans Driving This Are Already Here
Here’s what our data tells us: the women’s sports fan isn’t a future audience. She’s a current customer. She buys early, she buys in groups, and she comes back.
The question for us has always been: are we making it easy enough for her?
HerSportsHub is our answer. One place to find the games that matter most right now, when to buy before demand spikes, and how to turn a moment of inspiration — an Olympic highlight, a viral play, a Cinderella run — into a seat in the stands.
Showing Up Means More Than Buying a Ticket
This Women’s History Month, we’re also announcing something we’ve been working on that goes beyond the marketplace.
At our Gotham FC watch party on April 4th at women-owned Blazers in Brooklyn, where we’ll be gathering fans, media, and community to watch an NWSL game together, we’ll be announcing the first recipient of StubHub Access: New York.
StubHub Access: NY is a $100,000 youth ticket fund built on a simple belief: every kid in New York should have the chance to experience live sports. Not just watch them. Be there. Feel the crowd. See what’s possible.
The first coach and team selected through the program will be recognized at the event, because the community that shows up for women’s sports is exactly the right room to make that announcement in.
Learn more and nominate a team at StubHub.com/AccessNY →
Your Move This March
The games are happening. The tickets are moving. The only question is whether you’re in the stands, in the community or on the couch.
Head to StubHub.com/HerSportsHub to find the women’s sports moments worth showing up for this month, from NWSL season openers to PWHL matchups to NCAA Women’s Basketball games that are going to matter.
Because women’s sports doesn’t need more people asking if it’s worth watching.
It needs more people in the building, building community.
StubHub Access: New York nominations are open now at StubHub.com/AccessNY.
