StubHub is making it easier for artists, teams, leagues, and venues to reach millions of fans directly, without exclusive contracts, technical complexity, or giving up control.
Today, StubHub launched Distribution Manager, a new AI-powered self-serve tool that lets rights holders – artists, leagues, teams, venues, and promoters – list and manage official tickets directly on it’s global marketplace. It’s the first product built for StubHub’s Open Distribution model, giving partners a more flexible way to sell tickets on their own terms and a direct line to more than 125 million registered StubHub users worldwide.
StubHub has signed more than 35 Open Distribution partners over the past 18 months and directly integrated ticket sales are up 84% year over year. One MLB team has sold over $40 million in tickets through the platform. Distribution Manager is built to make that kind of growth available to any rights holder.
A Simpler Way to Reach More Fans
For years, most ticket distribution has run through closed systems that limited where “rights holders” could sell and where fans could buy. That model is starting to shift: artists want more flexibility, teams and venues want more control, and fans want better access and more choice.
Distribution Manager helps remove these barriers. Now, instead of relying on complex integrations or exclusive selling arrangements, partners can now use a simple self-serve tool.
A festival manager, sports team or promoter can type something as simple as “Help me sell tickets,” and the tool pulls up the event, identifies the ticket type, helps set a sales goal, and automatically lists the inventory on StubHub. There are no exclusive contracts, no seller-side fees, and full control stays with the partner.
What’s under the hood
Distribution Manager uses AI to surface real-time pricing and demand signals before tickets go live, so partners can see what similar events are selling for and where demand is building. The tool sits on top of more than 25 years of StubHub marketplace data, giving rights holders a clearer view into the market as they list.
StubHub handles payments, fraud protection, and customer support on the backend. Every ticket sold through Distribution Manager comes directly from the artist, team, or venue, and every order is backed by StubHub’s FanProtect Guarantee.
In an industry where too much value has been captured by middlemen, Distribution Manager opens up a new way for rights holders to sell. For fans, it means more official tickets through a marketplace they already know and trust.
To learn more, visit stubhub.com/opendistribution.