Event organizers using primary ticketing company, vivenu, can now distribute tickets on StubHub directly from their existing setup, no migration, no exclusive commitment, and no cost to activate.
The integration, live today, connects vivenu’s primary ticketing platform to StubHub’s marketplace of more than 125 million fans across 200+ countries and territories. Any vivenu client can turn it on in a few clicks. When a ticket sells on StubHub, the transaction syncs automatically through vivenu and the ticket is removed from the organizer’s other sales channels. StubHub handles payment, customer support, and delivery.
For organizers, especially independents and growing brands, that means broader audience reach without adding systems, giving up customer data, or locking into an exclusive deal.
For fans, it means more events showing up in one place. As vivenu-powered organizers activate the integration, ticket availability on StubHub grows across sports, music, festivals, and other live entertainment.
“Organizers shouldn’t have to choose between their ticketing provider and their ability to reach fans,” said Shaun Stewart, VP of Open Distribution at StubHub. “Our partnership with vivenu gives every organizer on their platform a direct line to 125 million fans worldwide, at zero cost and with no strings attached. This is the direction ticket distribution is heading, and we’re building the infrastructure to make it happen.”
“Our mission is to put ticket sellers first by giving them the tools to be masters of their own house,” said Simon Hennes, CEO of vivenu. “Partnering with StubHub gives our clients a direct path to the world’s largest ticket marketplace, with the peace of mind that their data and operations remain fully under their control.”
How it fits into Open Distribution
This is one of StubHub’s first direct integrations with a primary ticketing platform. The idea behind Open Distribution is that organizers shouldn’t have to switch providers or sign exclusive deals to reach more fans. This integration is a working example of that.
vivenu has more than 1,000 clients across 50+ countries, including organizations behind the Grammy Awards, HYROX, and major university athletics programs. All of them can now activate StubHub as an additional sales channel.
To learn more, visit stubhub.com/opendistribution.