Rocklahoma and Born & Raised Join StubHub’s Official Resale Network

Two of Oklahoma’s biggest festival weekends now come with a verified way to buy and sell passes.

StubHub is expanding its festival footprint in a big way this summer. Pryor Creek Music Festivals, the team behind Rocklahoma and Born & Raised, has tapped StubHub as the official fan resale partner for both events — giving hundreds of thousands of fans a secure, verified marketplace built directly into the festival experience.

The integration puts StubHub’s resale infrastructure at the center of how fans access passes to two of the most-attended rock and country weekends in the South-Central U.S. Sellers list with confidence. Buyers shop verified inventory with full purchase protections. And the whole thing lives inside each festival’s official website, so fans never have to wander off into sketchy third-party territory.

StubHub’s Open Distribution, in action

This partnership is a direct example of what StubHub’s Open Distribution model is designed to do: meet fans where they already are. Rather than sending people elsewhere to navigate the resale market on their own, Open Distribution brings verified ticketing into the official ecosystem fans trust.

“Pryor Creek has built two of the most passionate festival communities in the country, and this partnership gives those fans the tools they need to show up reliably,” said Shaun Stewart, VP of Open Distribution at StubHub. “That’s what Open Distribution is designed to deliver, and festival culture is exactly where it belongs.”

Rocklahoma and Born & Raised are exactly the kind of destination events this model serves well. Multi-day. Camping-forward. Built on communities that plan far in advance and still need flexibility when life shifts. A verified resale option inside the official festival site means more fans make it to Pryor, Oklahoma — and fewer passes go to waste.

On sale now

Passes for both Rocklahoma and Born & Raised are available now, with resale inventory opening up as availability fluctuates. Head to StubHub to buy, sell, or see what’s out there.

From the StubHub Newsroom

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