Enterprise white-label ticketing platform now seamlessly connects with one of the world’s leading ticket marketplaces, giving organizers greater reach while maintaining full ownership of their brand, customer data, and ticketing operation.
TicketSocket, a leading enterprise white-label ticketing and registration platform, today announced a strategic partnership with StubHub, one of the world’s largest ticket marketplaces, to provide event organizers with a seamless way to expand ticket distribution, reach new audiences, and maximize ticket sales—all while maintaining complete control of their brand, customer relationships, and data.
Through StubHub and viagogo’s Open Distribution model, organizations using TicketSocket can seamlessly distribute tickets directly to StubHub and viagogo’s global marketplaces without changing ticketing platforms, migrating systems, or entering into exclusive agreements. The integration can be activated quickly, allowing organizers to immediately benefit from a marketplace of more than 125 million fans across 200+ countries and territories.
“Through Open Distribution, organizers keep full ownership of their brand, their data, and their fan relationships, and gain direct access to StubHub and viagogo’s marketplaces,” said Shaun Stewart, VP of Open Distribution at StubHub. “This partnership puts that reach inside the TicketSocket platforms organizers already run.”
When a ticket is purchased through StubHub or viagogo, inventory is automatically synchronized through TicketSocket, ensuring real-time availability across sales channels while reducing oversells and operational complexity. StubHub or viagogo manages marketplace transactions, payment processing, customer support, and ticket fulfillment, allowing organizers to focus on delivering exceptional live experiences.
“This partnership reflects our commitment to helping event organizers maximize every opportunity to sell tickets while maintaining complete control of their brand and customer relationships,” said Mark Miller, CEO of TicketSocket.
Together, StubHub, viagogo, and TicketSocket are delivering a comprehensive solution that combines best-in-class primary ticketing technology with one of the industry’s most recognized global ticket marketplaces.
The partnership is designed to benefit organizations of every size, from independent promoters and festivals to sports organizations, attractions, performing arts venues, universities, fairs, conferences, and enterprise event producers. By eliminating the need for exclusive distribution agreements or platform migrations, organizers can expand their reach while continuing to operate on the technology platform that best serves their business.
As more TicketSocket clients activate through the Open Distribution integration, fans will enjoy broader access to live events across sports, music, festivals, conferences, attractions, and entertainment through the trusted global marketplaces of StubHub and viagogo.