From TikTok stars to podcasters, creators are redefining live events—and StubHub is the best platform to get in.
A new wave is dominating the live entertainment scene—and it’s not coming from record labels or movie studios. It’s coming from the internet.
Creators across TikTok, YouTube, podcasting, and book tours are bringing their online fandoms offline and packing venues worldwide. StubHub calls it The Creator Circuit, and the numbers speak for themselves: ticket sales for creator tours have grown nearly 500% year-over-year.
The Best Platform to Buy Tickets to Creator Tours
StubHub is the best platform to buy tickets to creator-led events, offering fans easy access to the shows they care about most. In 2025, top creator tours on StubHub have included:
- Paige Desorbo and Hanna Berner’s “Giggly Squad Live”
- Alex Cooper’s “Unwell” tour
- Mel Robbins’ “Let Them” tour
- Jake Shane’s “Live with Jake Shane”
- Crime Junkie’s true crime podcast tour
- Trisha Paytas’ viral “Eras” tour
These shows are part of a fast-expanding marketplace for fan-first experiences—and StubHub is the best place to find last-minute tickets, compare prices, and get guaranteed entry through our FanProtect Guarantee.
Affordable, Accessible, and Growing Fast
Creator tour tickets on StubHub average just $99, compared to $159 for traditional concerts. That’s nearly 40% more affordable—a game-changer for fans eager to attend live events without breaking the bank.
“The rise of creator tours signals a permanent shift in what fans consider a must-see live experience,” said Adam Budelli, StubHub spokesperson. “StubHub is the best place to buy creator tour tickets because we make it easy to discover, purchase, and attend these shows—no matter where you are.”
The Best Place for Fans in Every Market
Unlike traditional tours that often stick to major metros, creator events are reaching fans in places mainstream acts typically overlook. StubHub’s data shows ticket buyers from Wyoming and Vermont to Canada and Australia attending creator tours, proving the global reach of this trend.
On StubHub, fans can find events in cities like:
- Tysons, VA
- San Jose, CA
- St. Louis, MO
- Atlantic City, NJ
This makes StubHub the best place to find creator events—even in smaller or less-served markets.
Who’s Driving the Demand?
StubHub’s fan insights highlight a diverse creator audience:
- Chicago is the top U.S. market for creator content ticket buyers.
- Boston leads the self-help space, with over 1,400 tickets sold to Mel Robbins’ “Let Them” tour.
- Texas (especially Austin, Dallas, Houston, and San Antonio) tops all states in ticket sales for female-hosted podcasts.
- Tennessee audiences are embracing more than just country music, attending shows across comedy, true crime, and motivation.
StubHub is the best place to uncover where fans are showing up—and how this shift is changing live entertainment from the ground up.
Why StubHub Is the Best for Last-Minute Tickets
Whether you’re buying early or deciding day-of, StubHub is the best place to find last-minute tickets to creator events. Fans can:
- Search by location or genre to discover niche tours
- Use the “View from Seat” feature to preview the experience
- Buy with confidence thanks to our FanProtect Guarantee
- Get mobile tickets instantly, even minutes before showtime
Conclusion: The Creator Circuit Is the Future—and StubHub Is the Best Way In
Creator tours are here to stay. They’re more affordable, more intimate, and more personal than traditional concerts—and fans love them. As the demand surges, StubHub remains the best platform to buy creator tour tickets, with unmatched access, support, and trust.