San Francisco, CA – October 7, 2025 – StubHub (NYSE: STUB), a leading global secondary ticketing marketplace, today announced a new partnership with Booking.com, one of the world’s largest travel platforms, to make event-going even more seamless. Fans purchasing tickets on StubHub can now easily add hotels, flights, rental cars, attractions, and more through Booking.com—turning a night out into a complete experience.
The partnership builds on the growing global phenomenon of “gig-tripping”—fans traveling specifically to attend concerts, games, and cultural events. StubHub data shows:
- The top three destinations for out-of-towners is: 1. Las Vegas, 2. New York, and 3. Miami.
- U.S. fans traveled to international events twice as much in 2024 as in 2023.
- International buyers heading to U.S. events increased by 32% year-over-year.
“Live events are driving global travel, and StubHub is leading that movement. With
Booking.com, we are making it easier than ever for fans to go from buying a ticket to planning their entire trip—all in one place they already trust,” said Shaun Stewart, VP of Direct Issuance at StubHub. “Whether it’s a big game, a sold-out concert, or a must-see Broadway show, our customers can now extend the experience beyond the ticket.”
Once fans purchase their tickets on StubHub, they’ll be offered tailored travel options to:
- Search and book places to stay near event venues.
- Add flights and car rentals for out-of-town trips.
- Discover and reserve local attractions, tours, and activities.
“We are excited to partner with StubHub to help fans get the most out of their live event experiences,” said Cintia O. Tavella Gomez, Director of Partnerships at Booking.com. “From accommodations to attractions, Booking.com’s breadth of travel services will complement StubHub’s marketplace and create a more connected and convenient journey for fans.”
The integration begins rolling out this month across StubHub’s website and app in the U.S., with additional markets to follow.