There’s watching Formula DRIFT from the stands – and then there’s experiencing it from inside the action.
Ahead of the Formula DRIFT PRO Championship finale on the streets of Long Beach October 23–24, StubHub is joining Formula DRIFT as its Official Open Distribution Partner, giving fans new ways to experience one of motorsports’ most exhilarating live events. The partnership brings official Formula DRIFT ticket inventory to StubHub while introducing exclusive VIP experiences that put a limited number of fans closer to the drivers, teams and action than ever before.
A New Way to Experience Formula DRIFT
For the Long Beach finale, Formula DRIFT and StubHub are introducing two new VIP experiences available exclusively through StubHub.
The Ride-Along Package, available to just five fans, puts each ticket holder in the passenger seat alongside a Formula DRIFT PRO driver for a ride around the Long Beach street course. The experience also includes early venue access, reserved VIP seating for the weekend, a Formula DRIFT Hardcard and a Formula DRIFT gift bag.
For fans looking to go even deeper, the Team Member for the Day package offers the opportunity to spend race weekend alongside a participating Formula DRIFT team. The experience includes an official team shirt, a Friday hot-lap ride-along, Saturday lunch with the team, hot pit access and the opportunity to join the team for the Opening Ceremony – along with early venue entry, reserved VIP seating and more.
Both packages are designed around a simple idea: finding new ways to get fans beyond the grandstands and closer to the people and moments that make experiencing motorsports live so special.
“We’re excited to bring to market these unique and exclusive offerings in partnership with StubHub for our Season Finale. By partnering with Stubhub, a clear leader in the ticket vendor space, I think it says a lot about how Formula DRIFT has developed and where we hope to go,” said Ryan Sage, President of Formula DRIFT.
Tapping Into the Culture of Drifting
Formula DRIFT brings StubHub into one of motorsports’ most passionate and distinctive fan communities. Built around the energy of live competition and the connection between fans, drivers and teams, the series offers a natural opportunity for StubHub to create new ways for fans to experience the sport.
“Formula DRIFT has built an incredibly passionate fan community, making it a natural fit as we continue to expand StubHub’s presence across motorsports,” said Matthew Stallknecht, Director of Motorsports Partnerships at StubHub. “As Formula DRIFT’s Official Open Distribution Partner, we’re excited to give fans trusted access to tickets and exclusive VIP packages that bring them closer to the drivers, teams and action.”
Growing Open Distribution through Motorsports
The partnership marks the latest expansion of StubHub’s Open Distribution model, which helps rightsholders reach more fans by distributing official ticket inventory through StubHub’s global marketplace.
With Formula DRIFT joining a growing roster of Open Distribution partners across sports and live entertainment – including BWT Alpine Formula One Team, World Racing Group and WeatherTech Raceway Laguna Seca – StubHub continues to build new relationships across motorsports and beyond.
The Formula DRIFT PRO Championship Final Round takes place on the Streets of Long Beach October 23–24, with the new VIP packages going on sale exclusively on StubHub on October 14. Packages will be available on a first come, first served basis while supplies last.
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